4 Reasons Why Challenges Are Good for Your Pilates Studio or Fitness Business

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Challenges Increase Member Attendance

Many adults are motivated by healthy competition. Whether your challenge sets an individual goal to achieve or sets members up to compete against each other, the desire to win can be a very powerful motivator. This motivator can not only increase the number of times a consistent member attends a fitness class, but can also motivate a casual attendee to come more often.

Challenges Increase Member Engagement and Deepen Loyalty

The more often a member enters your fitness studio, the more opportunities you have to create a deeper connection to them. They develop a habit. They develop a relationship and loyalty to the studio.

Challenges Build a Stronger Community

Challenges can also enhance the sense of community within your studio. Challenges open the opportunity to reinforce that this is where they belong.With increased engagement within the studio, challenges open the door to create a deeper bond between members and instructors and members to members. Members who may not have a motivator to learn each others names or have a reason to talk to each other now have an icebreaker.

Challenges Can Bring in New Leads

As members move through their challenges, they will be excited to share their progress with their community outside of your studio space. Their excitement will spill into their network and you begin to create an evangelist who can turn into referral marketing, driving in high quality leads.

Need assistance implementing a challenge in your studio? Reach out to us for help at mentors@graduatepilates.com.